Working with Two for the Road: PBS’s Inspiring New Travel Show!

Hey! Howdy! Hello! Welcome to Two for the Road! We’re so glad you’re here!

Okay. So we’ve got a lot of great information to share with you about our little TV show, including the latest audience/carriage numbers, episode descriptions and more, all just a little further down this page. It’s good stuff. You’ll want to see it. But first! Before you do anything else, you’ve just got to watch this. It’s the first draft of our trailer for season two, which will premiere on PBS in January 2018. And once you watch it, you’ll get a great feel for just who we are, what our show’s like, and where the show is headed.

It’s a quick watch, but it’s a must. So check it out! And then read on down below. Enjoy!

Really. That’s pretty awesome, don’t you think? Good stuff.

So once again, we’re glad you’re here! And we sincerely appreciate your time and consideration of a partnership with Two for the Road. We are the husband and wife team of Nikki and Dusty Green, the producers/hosts/videographers/travelers behind Two for the Road, which we’re proud to say is among the fastest growing, most unique, most inspiring travel programs on television today! Our inaugural season of eight episodes premiered on many PBS stations across the United States in January 2017, and the show continues to reach many new markets and millions more viewers every month. In fact, Two for the Road is now available in more than 100 million American households – more than 90 percent of the country – and we’re closing in on 100% pretty darn fast.

If you’re not familiar with the show, you can click here to visit our media page for season one, which includes trailers, promos, full episodes, and much more about us, how we got started, and the TV show in general. But this page you’re on here is all about season two. So everything you’re about to see and read is about the future – a future that we sincerely hope you’ll be a part of!

With that in mind, it’s our pleasure to present to you the following information, which we hope will result in a mutually beneficial, long lasting professional partnership. We are sincerely hoping to establish long-term relationships with new partners throughout the travel sector, and we believe that with a combination of your support, our stories, and the reach and influence of the most respected broadcast network in the United States, we can all do really well with this thing.

But first thing’s first: we know you’re going to want numbers. Cold hard facts about our show and our audience. And we’ve got them for you!

 

So the infographic on the right is pretty cool. You can use your mouse to control the slider, and reveal maps and data that shows what our current (August 2017) audience and carriage numbers are, versus where we were just a few months ago back in April. Go ahead! Tinker with it a little bit. It’s actually pretty fun. Once you’re done just leave your mouse on the image and it’ll pause the autoplay feature. Which will otherwise drive you crazy. Sorry about that.

Here’s the skinny on just how big the show is: Two for the Road actually premiered here in our local market in the Texas Panhandle in late 2016, about the same time the show was accepted for national distribution throughout the PBS system by the National Educational Telecommunications Association (NETA), the second largest distributor of public television programs in the country. Without much fanfare, season one of Two for the Road went out to stations nationwide in January, and we got our very first carriage report just a few months later in April (see the graphic), which indicated we had already been carried by stations in roughly 40% of the country!

But the show really hit the big time in August 2017, when it was picked up by Create TV, a national subchannel of the PBS system that features “the best of the best” in independent programs on public television, with a particular focus on travel, food, how-to and lifestyle programming. And just like that our audience more than doubled! So Two for the Road is now available in more than 100 million TV households across the United States, which is roughly 90% of the country. And on top of that we’re still adding individual PBS markets across the country too, so we’re growing ever-closer and closer to that 100% mark. Giddy up.

Best of all, is the fact that we’re being carried on – and this bears repeating – the country’s most trusted and widely respected broadcast network. And PBS viewers aren’t your average TV viewers. By and large they’re more educated and more affluent, and they tend to look more favorably on companies and organizations appearing on and affiliated with PBS. More about that a little bit down the page. It’s all pretty interesting stuff.

Having trouble viewing the graphic? Refresh your browser, or click here.

 

 

As we mentioned, we’re hoping to make long-term friends anywhere and everywhere we go! And it all begins right here, with Two for the Road season two. Hopefully you watched the trailer for season two up at the top of this page, and you’ll agree that season two is going to be pretty epic. For our inaugural season we produced eight 30-minute episodes, and it was so well received we knew that season two absolutely had to be bigger and better. And it most certainly is! We’ll have a full season of 13 brand new half-hour episodes that will be distributed by NETA to PBS stations across the country in January 2018, with the premiere of season two on Create happening a few months later. So, yeah. Talk about great visibility! The series will run first on local PBS affiliates nationwide, then again on the Create network. And like season one, season two episodes will continue to run for an initial period of at least two more years after that.

Season two will take us to eight different countries on four different continents! And from a production standpoint it really marks a giant step for us. We like to think of season one as our “training season,” but with season two the training wheels are off and we’ve really begun to find our groove. Production on episodes and promos for season two is almost complete, but in the meantime here’s a breakdown of what you’ll see. Click on any photo to bring up the slideshow, and read a little about each episode and destination:

You may notice there are only twelve photos/episodes listed above, because we’ve got one more episode left to shoot (here in the great state of Texas) and that’ll take place in September 2017. But all in all, it’s a terrific season full of epic adventures, fascinating cultures and heartwarming stories. Go ahead. Watch the trailer again and you’ll see. We’ll wait. 🙂

Okay. We hope we’ve piqued your interest in our little TV show, and we’d love the chance to work together with you! We absolutely believe our show, our style, our momentum, our audience, and the fact that we’re firmly planted and growing on the nation’s most respected broadcast network (have we mentioned that already?) all make Two for the Road an excellent way to connect and share your story with a large and growing television audience. And here are just a few short but important thoughts to help us prove that point to you:

  • Our show is absolutely unique. There’s simply no one out there on television doing what we’re doing, particularly on PBS, the nation’s most respected broadcast network.
  • Our show is truly inspirational.  We’re living what we like to call the “new American dream,” a dream that more and more people wish to be able to live themselves: we quit our high-paying, highly stressful jobs, sold all of our possessions and simply decided we were going to live our lives traveling the world and experiencing all the amazing things it has to offer. And we regularly receive calls and emails from people telling us what inspiring lives we lead. And that’s what we’re after! We want to inspire people to get out. To leave the ordinary behind. To see the world. We as human beings are not born to simply work, pay bills and die! And if there’s one underlying message in everything we do, that’s it.
  • Our show is real. To call what we do “reality TV” is doing it a major disservice. We travel, we shoot, we write, we edit, and we produce every second of our television show. There’s no crew, there’s no script, and there’s usually no plan. And that’s just the way we like it! Our aim is to capture what traveling the world is really like, through the eyes of two regular people who just decided one day that they’d had enough of the rat race… and then decided to do something about it. It’s not always pretty, or glamorous, or happy. But it’s always an adventure. So, no. It’s not reality TV. It’s real life. And it’s amazing.
  • Our show is growing. Fast. As mentioned, our first season has been extremely successful and continues to premiere in new markets around the country. And we’re thrilled to be making our debut on Create TV in August 2017, which will make our show available nationwide to roughly 100 million households (more than 90% of the country).
  • Our show will run. And run again. And again. Again, like many programs on public television, every season of our show will likely run multiple times in many markets (and on Create) over the course of two to three years. So once the 13-episode season is over, it’s not over. It will continue to run, and it will continue to provide excellent visibility for your brand over time.
  • And lastly, our show is on PBS. Sorry. But it can’t be repeated often enough: PBS is widely considered the most respected broadcast television network in the United States. The infographic at right tells a compelling story, and it further underscores the distinctive sponsorship benefit known as the PBS “Halo Effect,” which suggests that, because of their affiliation with, and support of the nation’s most respected network, underwriters of PBS programs are themselves given greater credibility and seen with greater respect in the eyes of viewers.

We’re extremely proud to be a part of PBS, especially in these tumultuous political times. In fact, PBS and its quality programs are more valuable and more important than ever, precisely because of the current political climate. Which means there’s never been a more important or more valuable time to be on PBS.

 

 

 

Okay. So. Bottom line: our show is unique, exciting, inspirational and educational. And we’ve got unbelievable momentum. And we know we’ve told you several times, so we won’t make another mention of the whole PBS-is-respected-and-trusted thing again. 🙂

Once again, we are excited for the future and sincerely appreciate your interest in working with us, our program and public television in general. We really hope you’ve found all this information helpful, and we’d absolutely encourage you to peruse our website, learn more about us, watch and read examples of our work and ask us any and all questions you may have. We’ll be happy to discuss!

Thank you again for your kind attention and consideration! Take care, and we hope to get the chance to talk with you more about all this real soon.

Cheers! And safe and happy travels!

 

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Nikki & Dusty Green

Producers/Hosts/Adventurers, Two for the Road

dusty@twofortheroad.com

nikki@twofortheroad.com

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