Two for the Road and UnCruise: An Un-Beatable PBS Partnership!

[vc_row][vc_column][vc_column_text]Hey Dan and the UnCruise team! Howdy! Hello! Welcome to Two for the Road! We’re so glad you’re here!

Okay. So we’ve got a lot of great information to share with you guys about our little TV show, including the latest audience/carriage numbers, episode descriptions, underwriting facts (and underwriting rates of course) and more, all just a little further down this page. It’s good stuff. You’ll want to see it. But first! Before you do anything else, you’ve just got to watch this. It’s the first draft of our trailer for season two, which will premiere on PBS in January 2018. And once you watch it, you’ll get a great feel for just who we are, what our show’s like, and where the show is headed.

It’s a quick watch, but it’s a must. So check it out! And then read on down below. Enjoy![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”″ align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Really. That’s pretty awesome, don’t you think? Good stuff. We can’t wait to get season two out there.

So once again, we’re glad you’re here! And we sincerely appreciate your time and consideration of a partnership with Two for the Road. And to make our semi-formal introduction: we are Nikki and Dusty Green, a married couple from small-town Texas who quit our jobs, sold all our possessions, and in 2007 decided to leave the rat race behind and follow our true passion in life: travel.

And today, ten years later, we’re the producers/hosts/videographers/travelers behind Two for the Road, which we’re proud to say is among the fastest growing, most unique, most inspiring travel programs on television today! Our inaugural season of eight episodes premiered on PBS stations across the United States in January 2017, and the show continues to reach many new markets and millions more viewers every month. In fact, Two for the Road is now available in more than 100 million American households – more than 90 percent of the country – and we’re closing in on 100% pretty darn fast.

We of course featured our UnCruise adventure in Alaska in a full episode in season one, but if you’re still not too familiar with the show, you can click here to visit our media page for season one, which includes trailers, promos, full episodes (including the Alaska episode), and much more about us, how we got started, and the TV show in general. But this page you’re on here is all about seasons two and beyond. So everything you’re about to see and read is about the future – a future that we sincerely hope you’ll be a big part of!

With that in mind, it’s our pleasure to present to you the following information, which we hope will result in a mutually beneficial, long lasting professional partnership. We are sincerely hoping to establish long-term (and exclusive) relationships with companies that we have personal experience with and believe in, and we believe that with a combination of your support, our stories, and the reach and influence of the most respected broadcast network in the United States, we can all do really well with this thing.

But first thing’s first: we know you’re going to want numbers. Cold hard facts about our show and our audience. And we’ve got them for you![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]


So the infographic on the right is pretty cool. You can use your mouse to control the slider, and reveal maps and data that shows what our current (August 2017) audience and carriage numbers are, versus where we were just a few months ago back in April. Go ahead! Tinker with it a little bit. It’s actually pretty fun. If it looks a little strange, try refreshing the page. That oughta fix it.

Here’s the skinny on just how big the show is: Two for the Road actually premiered here in our local market in the Texas Panhandle in late 2016, about the same time the show was accepted for national distribution throughout the PBS system by the National Educational Telecommunications Association (NETA), the second largest distributor of public television programs in the country. Without much fanfare, season one of Two for the Road went out to stations nationwide in January, and we got our very first carriage report just a few months later in April (see the graphic), which indicated we had already been carried by stations in roughly 40% of the country!

But the show really hit the big time in August 2017, when it was picked up by Create TV, a national subchannel of the PBS system that features “the best of the best” in independent programs on public television, with a particular focus on travel, food, how-to and lifestyle programming. And just like that our audience more than doubled! So Two for the Road is now available in more than 100 million TV households across the United States, which is roughly 90% of the country. And on top of that we’re still adding individual PBS markets across the country too, so we’re growing ever-closer and closer to that 100% mark. Giddy up.

Best of all, is the fact that we’re being carried on – and this bears repeating – the country’s most trusted and widely respected broadcast network. And PBS viewers aren’t your average TV viewers. By and large they’re more educated and more affluent, and they tend to look more favorably on companies that underwrite PBS programs versus other networks. More about that a little bit down the page. It’s all pretty interesting stuff.[/vc_column_text][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1502141731267{padding-top: 100px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][cq_vc_beforeafter beforeimage=”7918″ afterimage=”7921″ autoslide=”0″ handlestyle=”pinkrose” handletooltip=”Click and Slide for Comparison”][vc_column_text]

Having trouble viewing the graphic? Refresh your browser, or click here.




So as we’ve mentioned, we just love UnCruise. We love the adventures, the people, the culture and the UnCruise mission. So much so that we’d be proud to be UnCruise ambassadors, both through our TV show on PBS/Create and our growing online platforms. And we’d like to start right here and now, with Two for the Road season two. Hopefully you watched the trailer for season two up at the top of this page, and you’ll agree that it’s going to be pretty epic! For our inaugural season we produced eight 30-minute episodes, and it was so well received we knew that season two absolutely had to be bigger and better. And it most certainly is!

We’ll have a full season of 13 brand new half-hour episodes that will be distributed by NETA to PBS stations across the country in January 2018, with the premiere of season two on Create happening a few months later. So, yeah. Talk about great visibility! The series will run first on local PBS affiliates nationwide, then again on the Create network. And just like season one, season two episodes will continue to repeat on both networks for an initial period of at least two more years after that. So the shows will keep running. And running. And running.

Season two will take us to eight different countries on four different continents! And from a production standpoint it really marks a giant step for us. We like to think of season one as our “training season,” but with season two the training wheels are off and we’ve really begun to find our groove. Production on episodes and promos for season two is almost complete, but in the meantime here’s a breakdown of what you’ll see. Click on any photo to bring up the slideshow, and read a little about each episode and destination:

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]You may notice there are only twelve photos/episodes listed above, because we’ve got one more episode left to shoot (here in the great state of Texas) and that’ll take place in late September 2017. But all in all, it’s a terrific season full of epic adventures, fascinating cultures and heartwarming stories. Go ahead. Watch the trailer again and you’ll see. We’ll wait. :)[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Okay. Time to get down to business. We hope we’ve piqued your interest in our little TV show, and we’d love to explore some different ways we can work together with UnCruise – starting with getting UnCruise on board as an underwriter for our program! We absolutely believe our show, our style, our momentum, our audience, and the fact that we’re firmly planted and growing on the nation’s most respected broadcast network (have we mentioned that already?) all make Two for the Road an excellent investment opportunity – particularly for companies like UnCruise looking for fresh, innovative new ways to connect with a larger potential customer base. And here are just a few short but important thoughts to help us prove that point to you:

  • Our show is absolutely unique. There’s simply no one out there on television doing what we’re doing, period. Anywhere.
  • Our show is truly inspirational.  We’re living what we like to call the “new American dream,” a dream that more and more people wish to be able to live themselves: we quit our high-paying, highly stressful jobs, sold all of our possessions and simply decided we were going to live our lives traveling the world and experiencing all the amazing things it has to offer. And we regularly receive calls and emails from people telling us what inspiring lives we lead. And that’s what we’re after! We want to inspire people to get out. To leave the ordinary behind. To see the world. We as human beings are not born to simply work, pay bills and die! And if there’s one underlying message in everything we do, that’s it.
  • Our show is real. To call what we do “reality TV” is doing it a major disservice. We travel, we shoot, we write, we edit, and we produce every second of our television show. There’s no crew, there’s no script, and there’s usually no plan. And that’s just the way we like it! Our aim is to capture what traveling the world is really like, through the eyes of two regular people who just decided one day that they’d had enough of the rat race… and then decided to do something about it. It’s not always pretty, or glamorous, or happy. But it’s always an adventure. So, no. It’s not reality TV. It’s real life. And it’s amazing.
  • Our show is growing. Fast. As mentioned, our first season has been extremely successful and continues to premiere in new markets around the country. And we’re thrilled to be making our debut on Create TV in August 2017, which will make our show available nationwide to roughly 100 million households (more than 90% of the country).
  • Our show will run. And run again. And again. Again, like many programs on public television, every season of our show will likely run multiple times in many markets (and on Create) over the course of two to three years. So once the 13-episode season is over, it’s not over. It will continue to run, and it will continue to provide excellent visibility for your brand over time.
  • And lastly, our show is on PBS. Sorry. But it can’t be repeated often enough: PBS is widely considered the most respected broadcast television network in the United States. The infographic at right tells a compelling story, and it further underscores the distinctive sponsorship benefit known as the PBS “Halo Effect,” which suggests that, because of their affiliation with, and support of the nation’s most respected network, underwriters of PBS programs are themselves given greater credibility and seen with greater respect in the eyes of viewers.

We’re extremely proud to be a part of PBS, especially in these tumultuous political times. In fact, PBS and its quality programs are more valuable and more important than ever, precisely because of the current political climate. Which means there’s never been a more important or more valuable time to align with PBS.

But – and this is key, we think – in seeking your underwriting dollars, we personally don’t look at our potential partnership as a simple 13-episode deal. We’d rather approach our relationship as a 12-month agreement that goes beyond the television show itself, and includes other ways we can work together to make this thing a big success. And, most importantly, this underwriting contract gives UnCruise absolute exclusivity in the cruising category.

Okay. Now. Having made our “official” pitch, let’s talk about your investment. Our proposed underwriting rates for season two are as follows:

Level 1 (Premiere Exclusive Underwriter): Though PBS considers a standard underwriting “pod” to be 15 seconds in length, they will consider 30-second pods for exceptionally generous underwriters. And to take that a step further, at this level we will also gladly extend sole and exclusive underwriter privileges to your company for the entirety of season two, meaning that you would be our one and only underwriter for all thirteen episodes. The 30-second pod would air both at the beginning and at the end of each episode, giving you a full one minute’s worth of air time built in to every program. The PBS-mandated minimum amount of sponsorship at this level is $300,000.

Level 2: (Premiere Underwriter) A standard :15 second underwriting pod that will appear first, before any other underwriting messages included in the program. The 15-second pod would air both at the beginning and at the end of each episode, giving you a full 30-seconds worth of air time built in to every program. Sponsorship cost: $100,000 (Available on a first-come, first-served basis.)

Level 3: A standard :15 second underwriting pod. The 15-second pod would air both at the beginning and at the end of each episode, giving you a full 30-seconds worth of air time built in to every program. Sponsorship cost: $80,000

Level 4: A :10 second underwriting pod. The 10-second pod would air both at the beginning and at the end of each episode, giving you a full 20-seconds worth of air time built in to every program. Sponsorship cost: $60,000.

Also, it’s worth mentioning that UnCruise would have the first right of refusal when it comes time to talk about underwriting for season three!




So as part of the underwriting agreement, we mentioned that we’re definitely open to exploring ways we can work together outside the TV show itself. And we’ve come up with a few ideas of our own already, such as:

A Two for the Road themed adventure cruise. Say, for example, in late 2018. We’d help promote it on our website and our social media channels with hopes obviously of selling out the boat! Which boat? Up to you guys. And we could even offer an on-board screening of the “world premiere” of our UnCruise Costa Rica/Panama episode, which will air in season three.

UnCruise logo/ad placement (with link to Uncruise site) on every page of the Two for the Road website.

Periodic UnCruise-focused blog posts, videos and social media posts throughout the year (coordinated with Sarah).

Personal appearances by us at company sponsored events (and/or on board!) when schedules allow.

And what else? Again, we’re open to ideas and suggestions. And it’ll be it fun. So let’s talk!




Okay. So. Bottom line: now is a terrific time to invest in PBS, and Two for the Road. Plain and simple. Our show is unique, exciting, inspirational and educational, and we’ve got UNbelievable momentum. And we know we’ve told you several times, so we won’t make another mention of the whole PBS-is-respected-and-trusted thing again. 🙂

Once again, we are excited for the future and sincerely appreciate your interest in supporting us, our program and public television in general. And we’ll work hard to ensure that you and the UnCruise brand get the visibility and return on investment that you’d be expecting (and then some). We really hope you’ve found all this information helpful, and we’re absolutely open to answering any questions/concerns you might have. We’ll be happy to discuss!

Thanks so much again for your kind attention and consideration! We appreciate it!

Take care, and we look forward to talking with y’all more about all this real soon.

Cheers! And safe and happy travels!


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Nikki & Dusty Green

Producers/Hosts/Adventurers, Two for the Road[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

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